Most businesses have more data than they know what to do with, or indeed, can easily access. Customer data, transaction data, loyalty card data, social media data, customer service data, the list is almost endless. Few companies are using it to good effect.
At maran, we work with you to get the best out of your data – be it selecting the right tools to use, segment and visualise your data, assessing your business data needs, reviewing processes to ensure data is used at the critical points in your business, training your teams on how to use and communicate big data and turn it into valuable, actionable insight.
maran has a particular specialism in loyalty and customer data, and our team have experience working with Tesco Clubcard, Nectar, Co-operative Membership and the MVC More card.