Brands need to innovate like John Lewis to reap the benefits of loyalty rewards

Customers feel worn out, overwhelmed, annoyed and suspicious of loyalty schemes. But the fundamental business benefits endure and industry is ripe for innovation of the ilk of John Lewis’ Kitchen Drawer, says Marie Anderson, loyalty expert at Maran Consulting. Loyalty … Read More

Dave Lewis is steering Tesco through a ‘fundamental reset’ of how it does business

Dave Lewis is taking Tesco back to its roots and green shoots are starting to appear despite today’s tumble in profits argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting. I have said it before and … Read More

Has the discounters’ use of loyalty mechanics really come as a #LidlSurprise?

Lidl says its new Smarter Shopping card isn’t a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? It wasn’t long ago that commentators were … Read More

Amazon Fresh will be an exciting, disruptive force – bring it on

Amazon Fresh: Exciting times in UK Grocery – unless you’re a supermarket… There aren’t many parts of retail where Amazon is late to the party, but fresh food has always been the big one. Until now. With rumours swirling that … Read More