Has the discounters’ use of loyalty mechanics really come as a #LidlSurprise?

Lidl says its new Smarter Shopping card isn’t a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? It wasn’t long ago that commentators were sounding a death knell for the loyalty card: the discounters … Read More

Amazon Fresh will be an exciting, disruptive force – bring it on

Amazon Fresh: Exciting times in UK Grocery – unless you’re a supermarket… There aren’t many parts of retail where Amazon is late to the party, but fresh food has always been the big one. Until now. With rumours swirling that Amazon Fresh – having leased a warehouse once used by … Read More