I can’t quite believe that it’s February already! This month I’ll be continuing to read Ritzer’s Sociological Theory (it’s a huge book!) and adding Weapons of Math Destruction by Cathy O’Neil. And, of course, reviewing my January read by Helen Kara. What are you reading this month?
I was very happy to share my thoughts with ResearchLive for their industry vox pops series. Their question? ‘What will be on every insight team’s agenda for 2020?’ Click here to listen to my take, and I’d love to find out what you think should be top of the list.
One of my 2020 resolutions is keeping better track of what I’m reading, so I thought I’d share here. I know it divides opinion *gasp* but I do like to have several books on the go at once. So here’s my January bookshelf for your delight and delectation: Creative … Read More
Recently, I attended the Social Research Association Annual Conference in London. As a Certified Member of the Market Research Society, it felt a little like going undercover… but I felt very much at home. I was excited to find out what was top of mind in the world of social … Read More
I was delighted that Research Live asked me to contribute to their series of industry vox pops. Their first question was: “How do you think uncertainty – political, social, economic – is impacting the insight community, both clients and agencies?” Click here to hear my comments, and keep an eye … Read More
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves as voices of authority, writes customer insight and loyalty expert Marie Anderson for Campaign Magazine. You can barely open a paper these days without a survey being quoted. Scots airline … Read More
M&S has launched what it believes is a ‘game changing’ loyalty scheme. Retail, customer insight and loyalty expert and Director at Maran Consulting, Marie Anderson, has unpicked the areas the retailer needs to focus on to success. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the … Read More
Customers feel worn out, overwhelmed, annoyed and suspicious of loyalty schemes. But the fundamental business benefits endure and industry is ripe for innovation of the ilk of John Lewis’ Kitchen Drawer, says Marie Anderson, loyalty expert at Maran Consulting. Loyalty cards are everywhere. I can’t go shopping without someone at … Read More
Dave Lewis is taking Tesco back to its roots and green shoots are starting to appear despite today’s tumble in profits argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting. I have said it before and I will say it again: it’s a tough time to … Read More
As John Lewis promotes Craig Inglis to a Customer Director role, here are our very own Marie Anderson from maran’s thoughts on the rise of the customer director in Marketing Magazine. Click here to read Sara Spary’s full article. “I think that the rise of the customer director – or chief customer … Read More