When It Comes To Great Consumer Insight: If You’ve Got It, Flaunt It…

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves as voices of authority, writes customer insight and loyalty expert Marie Anderson for Campaign Magazine. You can barely open a paper these days without a survey being quoted. Scots airline … Read More

Brands need to innovate like John Lewis to reap the benefits of loyalty rewards

Customers feel worn out, overwhelmed, annoyed and suspicious of loyalty schemes. But the fundamental business benefits endure and industry is ripe for innovation of the ilk of John Lewis’ Kitchen Drawer, says Marie Anderson, loyalty expert at Maran Consulting. Loyalty cards are everywhere. I can’t go shopping without someone at … Read More

The Rise of the Customer Director

As John Lewis promotes Craig Inglis to a Customer Director role, here are our very own Marie Anderson from maran’s thoughts on the rise of the customer director in Marketing Magazine. Click here to read Sara Spary’s full article.   “I think that the rise of the customer director – or chief customer … Read More