How M&S can guarantee success for its ‘game changing’ loyalty scheme

M&S has launched what it believes is a ‘game changing’ loyalty scheme. Retail, customer insight and loyalty expert and Director at Maran Consulting, Marie Anderson, has unpicked the areas the retailer needs to focus on to success. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the … Read More

Dave Lewis is steering Tesco through a ‘fundamental reset’ of how it does business

Dave Lewis is taking Tesco back to its roots and green shoots are starting to appear despite today’s tumble in profits argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting. I have said it before and I will say it again: it’s a tough time to … Read More

The Rise of the Customer Director

As John Lewis promotes Craig Inglis to a Customer Director role, here are our very own Marie Anderson from maran’s thoughts on the rise of the customer director in Marketing Magazine. Click here to read Sara Spary’s full article.   “I think that the rise of the customer director – or chief customer … Read More

Has the discounters’ use of loyalty mechanics really come as a #LidlSurprise?

Lidl says its new Smarter Shopping card isn’t a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? It wasn’t long ago that commentators were sounding a death knell for the loyalty card: the discounters … Read More

Amazon Fresh will be an exciting, disruptive force – bring it on

Amazon Fresh: Exciting times in UK Grocery – unless you’re a supermarket… There aren’t many parts of retail where Amazon is late to the party, but fresh food has always been the big one. Until now. With rumours swirling that Amazon Fresh – having leased a warehouse once used by … Read More