I was very happy to share my thoughts with ResearchLive for their industry vox pops series. Their question? ‘What will be on every insight team’s agenda for 2020?’ Click here to listen to my take, and I’d love to find out what you think should be top of the list.
I was delighted that Research Live asked me to contribute to their series of industry vox pops. Their first question was: “How do you think uncertainty – political, social, economic – is impacting the insight community, both clients and agencies?” Click here to hear my comments, and keep an eye … Read More
M&S has launched what it believes is a ‘game changing’ loyalty scheme. Retail, customer insight and loyalty expert and Director at Maran Consulting, Marie Anderson, has unpicked the areas the retailer needs to focus on to success. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the … Read More