Marie speaks to ResearchLive: Uncertainty & the insight community

I was delighted that Research Live asked me to contribute to their series of industry vox pops. Their first question was: “How do you think uncertainty – political, social, economic – is impacting the insight community, both clients and agencies?” Click here to hear my comments, and keep an eye … Read More

How M&S can guarantee success for its ‘game changing’ loyalty scheme

M&S has launched what it believes is a ‘game changing’ loyalty scheme. Retail, customer insight and loyalty expert and Director at Maran Consulting, Marie Anderson, has unpicked the areas the retailer needs to focus on to success. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the … Read More